Sunday, October 04, 2009

Copywriting Objectives

Writing Advertising Copy contains some tried and tested guidelines about how to write effective advertising. The idea is to get the attention of a potential customer, get that person interested in what you have to offer and generate a desire for your product or service. Lastly, you want to get the reader to do something that leads to a purchase.

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Sunday, December 07, 2008

Writer's Guidelines

Sunday, March 16, 2008

The Unexpected

There are occassions when business requires a written response to a sudden problem. The problem can be enforcement of a local ordinance, an insurance claim, an unforthcoming supplier or an irate customer. A business owner may be an effective writer or may have an employee with an aptitude for writing. If not being able to locate a writer on the spur of the moment can be trying. An attorney will do it but usually for a high fee. Unless the legal issues are substantive this may not be the way to go.

An alternative is to farm out the assignment when a need arises. A proficient writer willing to work as needed will do. With the advent of computers and the internet working arrangements that would not have been previously feasible are now possible between parties separated by large distances. If you can print out a download you can benefit from the services of a writing specialist. Devote your time to what you do best and when the occassional glitch comes your way contact a professional.

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