Monday, March 17, 2008

Searches: Keywords and Relevancy

There is useful information to be obtained from the article Ten Tips for Optimizing a Web Page for Search Engines. A linked subsection of it, 2. Incorporate the Keywords in Your Site's Content, is the focus of this blog entry.

Including the right keywords within a website page is important in determining how a search engine will respond to it. Will a search engine determine that a webpage is relevant to a search query? Here are some factors singled out in the linked article:

* Higher significance is afforded to what appears first.

* 250 words of text is considered a minimal benchmark for relevancy.

* Be natural and keep within a two to three keyword strategy.

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