Website Feedback

Marketing guru Derek Gehl practices what he preaches when opt-in forms are the topic. Opt-in forms enable web site owners to collect information about potential customers. The idea is to build a database with names and e-mail addresses of visitors with the eventual goal of making new customers. According to Gehl, purchases are not usually made on a first visit and 7-8 visits seems to be a minimal number to establish a comfort level. The information and follow-up contacts are worth advertising investments. Building relationships is the goal.

In exchange for the information visitors can be offered free ebooks, free reports, free online newsletters, free e-mailings, as part of a how-to course, or a prize. The information in this blog entry was provided by Derek Gehl in a free e-mail. As I indicated he practices what he preaches.